TechValu™ is a new product development tool that can be scaled fit a company’s requirements. The tool can guide project evaluators through six factors: the competitive advantage that the product would provide to the company; the customer value that the product would provide; market attractiveness of the product; technical and commercial feasibility of the product; appropriateness of the product within the company’s overall strategy; and cost attractiveness to develop and launch the product.
For more information, visit www.chemquest.com.
