Brands have long relied on their products’ packaging to draw the consumers’ eye and entice them to consider a purchase. But packaging has evolved beyond eye-catching graphics to encompass so much more, particularly as consumers continue to explore “green” products and services with the goal of helping to address climate change.

Many industries have struggled due to the impact of COVID-19, but ecommerce certainly isn’t one of them. eMarketer reports that retail ecommerce sales alone grew 27.6% globally in 2020, to reach nearly $4.3 trillion.

Has your company been recognized for its achievements? We’d love to help share the news! Send press releases to me at suttons@bnpmedia.com.

Producers focus on minimizing waste, reducing costs, increasing product quality, and maximizing plant efficiency. Wasted efforts are certainly a drain on resources, in addition to wasted product, creating the need to evaluate and implement lean manufacturing principles.

Looking ahead, sustainable packaging represents an important opportunity for the print and paper industry. This comes as consumer packaged goods (CPG) companies increasingly seek to make their products more sustainable, along with the packaging they use.