Wausau Coated Products Inc. announced the launch of a new wash-away adhesive solution, WA-769. It is an emulsion acrylic permanent adhesive with good initial tack and adhesion to most surfaces.

Wausau is offering WA-769 wash-away adhesive on two of its most popular roll label facestocks; 70# Bright White Felt with 30% PCW and Wet Strength (WS), and 60# Estate Label® #8 Vellum with WS. These products are meant to be used at facilities where bottles are returned, rinsed, and cleaned for reuse. Additionally, the label stocks will remain affixed when immersed in an ice bucket due to their wet strength properties.

“Wash-Away adhesives are becoming more popular as an eco-friendly way to reuse glass packaging,” said Adam Frey, director, North American sales, Wausau. “We paired this unique adhesive with a 90% PCR content 1.2 Mil r-PET liner and sustainable facestocks when developing these two new products. Our customers continue to come to us to for wash-away solutions and we are happy to support their efforts with this new adhesive.”

To learn more, visit www.wausaucoated.com.