Pidilite Industries Ltd. (Pidilite) recently inaugurated a new manufacturing facility in Sandila, near Lucknow, India, for its tile adhesive brand, Roff. The fully automated facility, spanning an expansive 11,000 square meters, is set to enhance the Roff footprint in North India. 

Bharat Puri, managing director at Pidilite, said, "This greenfield project is part of our plan to modernize this industry and transform the way India fixes tiles and stones. Our objective is to raise awareness about the use of a specialized adhesive product for tile fixing, instead of traditional cement. Therefore, we continue to enhance the availability of high-quality construction chemical solutions across different regions of the country. Roff has right solutions for every kind of tile and stone fixing challenges faced by the customers.” 

Commenting on the market potential for the Roff product range in northern India, Puri said, “Our market findings suggest there is immense potential for this category in northern India, and hence the facility has been designed to cater to the specific requirements of this market.” 

According to Pidilite, the facility is the first of its kind manufacturing unit of any branded tile adhesive in this region and has been built to adhere to global standards of manufacturing excellence. 

Learn more at https://pidilite.com/.