Avery Dennison and YinzCam, a leader in mobile apps for sports, have entered a multi-year innovation partnership. The alliance aims to enhance YinzCam’s focus on team sports globally through Embelex, Avery Dennison's portfolio of solutions for on-garment branding.
Embelex unlocks consumer experiences through customization, personalization, and smart solutions in the apparel, footwear, and accessories sectors. Through its digitally enabled branding elements, integrated with YinzCam's digital platform and experiences, the collaboration promises to blend the best of physical and digital fan experiences, fostering deeper connections through cutting-edge technology.
The strategic partnership follows Avery Dennison’s recent acquisitions of apparel embellishment and sportswear customization specialists Lion Brothers and Silver Crystal, who bring decades of experience and product catalog to Avery Dennison’s growing Embelex portfolio. With league licenses across major professional global sports, expect to see more digitally connected jerseys hitting shelves as new seasons approach.
Founded out of Carnegie Mellon University in 2009, YinzCam has built a fan-first, personalization-first, customizable approach to developing digital products for sports teams. Originally built as a platform to tap into multiple camera angles for fans attending the game to view replays on their smartphones, YinzCam has grown into a full-service digital fan engagement company, with its mobile apps serving as business tools for its clients. YinzCam's platform delivers the complete digital strategy for sports teams, including mobile apps, websites, connected TV applications, augmented-reality (AR) experiences, predictive gaming, mobile ordering, mobile loyalty, and YinzCam's Single Sign-On.
YinzCam features a client roster that spans over 200 professional teams, leagues, and stadiums worldwide, including clubs in the NFL, NBA, NHL, MLS, EPL, AFL (Australia), and Liga MX (Mexico). Avery Dennison reports that YinzCam's mobile apps are in the hands of tens of millions of sports fans worldwide.
On the partnership with Avery Dennison and the value that Embelex can bring to YinzCam, YinzCam’s CEO and founder, Priya Narasimhan, said, "We are thrilled to partner with Avery Dennison because we see the potential in launching a new and innovative series of products in the market, something that sports fans and teams have never seen before. Our new wearable loyalty product will take conventional digital/mobile loyalty to new heights, making it possible for fans to “wear their loyalty on their sleeve” for the first time, all through the club's mobile app. Together, Avery Dennison and YinzCam will seek to create and launch unprecedented immersive digital+physical experiences that will transform fan engagement as we know it today."
Steve Mason, vice president and general manager of Avery Dennison Aftermarket & Embelex, added, "Engagement platforms are becoming an increasingly key component of the sports fan experience. Enabling fans to engage with their team in new dynamic ways fosters loyalty and a sense of inclusion. Collaborating with the hard-working team at YinzCam, who have spent years exploring the endless possibilities of merging physical and digital experiences, makes for an exciting future for our businesses and sports fans across the globe."
Find out more about Embelex at embelex.averydennison.com. Learn more about Avery Dennison at www.averydennison.com. Additional information about YinzCam is available at www.yinzcam.com.
