Reed Exhibitions is partnering with technology software developer BDMetrics to revolutionize the Assembly Technology Expo (ATExpo) tradeshow experience with ATExpo Connects. ATExpo Connects is a personalized web-based tool available for each ATExpo attendee. The software tool intelligently mines through the ATExpo database of people, products and conference sessions and generates a custom report tailored to the attendees' needs and interests. ATExpo Connects will be released in mid-August to enhance participants' experience at ATExpo 2005, which will take place September 27-29 at the Donald E. Stephens Convention Center in Rosemont, IL. After attendees register to attend, they will receive an e-mail with a personalized report detailing people they should meet, companies they should visit and conference sessions they should attend, all based on the preference each attendee outlines when they register. The report will be updated as the show dates approach.

For more information, visit http://www.atexpo.com.