Nordson Corp. has announced the promotion of Jeff Pembroke to president of its Nordson EFD operation.

Pembroke succeeds Peter Lambert, who had served as president of Nordson EFD since 2005 and was recently elected senior vice president with global responsibility for Nordson’s Adhesive Dispensing Systems segment.

Pembroke joined Nordson Corp. in 2005 as vice president of sales and marketing for the company’s Industrial Coating & Automotive Systems segment. In 2006, he moved to Nordson’s Adhesive Dispensing Systems segment where he served as vice president of sales and marketing with global responsibilities.

“Jeff is a strong leader with proven expertise in driving growth in a variety of global end markets,” said Edward Campbell, Nordson chairman, president and chief executive officer. “I am confident that he will continue to build on Nordson EFD’s long record of success.”

Prior to joining Nordson, Pembroke spent 16 years at General Electric, starting as a financial analyst before serving in several sales and marketing assignments with increasing responsibility, including director of commercial operations for GE Advanced Materials for the Americas.

Pembroke will use his extensive customer-focused sales and marketing background to expand Nordson EFD’s worldwide sales and market share. He holds a B.S. degree from the University of New Hampshire’s Whittemore School of Business and Economics and is a graduate of GE’s Financial Management Program (FMP).