A new brand-enhancing pressure-sensitive labeling solution for meat and dairy packaging applications is being introduced by this company’s Label and Packaging Materials (LPM) division at Labelexpo 2011. The patent-pending Avery Dennison Shrink PS is engineered to survive the vacuum-shrink process without wrinkling, providing both shelf appeal and production-related benefits.

The labels are applied to shrinkable bags off- or in-line prior to filling and vacuum sealing. Compared with preprinted shrink-bag labeling, the Shrink PS solution reportedly offers enhanced labeling flexibility and the opportunity to differentiate products at a later stage in the packaging process. As a result, food processors can reduce or eliminate multiple sets of preprinted shrink bags in inventory, cutting overall costs and increase flexibility.

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