Emerald Polymer Additives, a division of Emerald Performance Materials, has named William Broadhurst general manager of its polymer additives and nitrile latex product lines.

Broadhurst will lead the two businesses and will be responsible for sales, marketing, and product line management. He will work closely with operations and research and development to help the business achieve its growth and profitability goals.

Broadhurst previously served as president and CFO of Partners in Plastics, a manufacturer of blow-molded plastic products in Ohio. He also served in a variety of business and operations leadership roles at The Reserve Group, The Oak Rubber Co., Pacific Great Lakes Co., DeKalb Corp. and Firestone Tire and Rubber Co.

“We are excited to have Bill join our organization,” said Tim Wessel, president of Emerald Polymer Additives. “He brings to us many years of experience in the materials sector and has the leadership qualities and creativity to view these established businesses in new ways to provide increased value to our customers and help achieve our growth goals.”

For more information, visit www.emeraldmaterials.com.