Henkel’s Pritt Brand Celebrates 50-Year Anniversary with Social Responsibility Initiative

For the “We craft for children” initiative, participating countries organized local anniversary events where Pritt employees had the opportunity to craft paper figurines expressing what they wanted to be as a child.

The winning teams from Brazil, South Africa, and Turkey received donations from Simone Bagel-Trah (left), chairwoman of the supervisory board and the shareholders’ committee of Henkel.

Henkel is celebrating the 50th anniversary of its Pritt glue stick brand in 2019 with different activities throughout the year. Reportedly to underline the brand values, the company started an internal corporate social responsibility initiative called “We craft for children” among the top-10 Pritt countries around the globe. Brazil, South Africa, and Turkey were selected as winners and were awarded with a total donation of €90,000 (approximately $99,000) for three local organizations that support the development and education of children.

Henkel reports that the Pritt glue stick supports the development of children’s motor and creative skills through glue crafting-related activities in school and at home. For the “We craft for children” initiative, participating countries organized local anniversary events where Pritt employees had the opportunity to craft paper figurines expressing what they wanted to be as a child. In cooperation with the Fritz Henkel Stiftung, the most engaging countries were awarded a donation for a local organization in support of children’s development and education.

“Since 1969 it is part of the Pritt mission to support children and to help them expressing everything they can imagine,” said Xavier Martin, head of Global Marketing and Digital for the Consumer Adhesives Business at Henkel during the official award ceremony. “Even in 2019 too many children do not have proper access to education. We are very proud that our employees around the globe tremendously engaged in this unique initiative. They altogether crafted 2,300 figurines and with this collected 90.000 Euros for local NGOs supporting the development and education of children.”

Receiving first prize, the Pritt team in Brazil achieved the highest reach in social media and was the only country that organized an external conference reflecting the importance of crafting for children in a digital world. The team will donate €40,000 (~ $44,000) to the local Instituto Ayrton Senna to support the training of teachers to enhance the level of education of 735 children within one year.

The Pritt team in South Africa received second prize, achieving the highest participation rate of crafted figurines and organizing the biggest internal anniversary event. The team will donate €30,000 (~ $33,000) to the Save the Children in support of the renovation of an early child care and development center in a poor township of Johannesburg.

The Pritt team in Turkey, which received the third prize, achieved the second-highest media coverage and the second-best participation rate of crafted figurines. The team will donate €20,000 (~ $22,000) to the local TOÇEV to finance one year of education for 50 children, including scholarships and school supplies such as books and clothes.

For more information, visit www.henkel.com.

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