B2B Training Workshop: Gaining Competitive Advantage through Customer Insights

NOTE: The World Adhesive and Sealant Conference has been postponed due to COVID-19. New dates will be shared once they are determined.

UPDATE: The World Adhesive and Sealant Conference will be held April 19-21, 2021, at the Hilton Chicago.

Liam Fahey, fellow with the Institute for the Study of Business Markets, will lead a B2B Training Workshop focused on “Gaining Competitive Advantage through Customer Insights” at the Chicago Hilton on Monday, April 20, from 7:30 a.m. to 3:00 p.m. The workshop will cover information such as:

Preparing for insight work
Crafting change insight (e.g., customer insight, competitor insight, marketplace insight)
Crafting implication insights (high-level organization implications)
Determining business implications (e.g., strategy, operations, leadership)

Registration is required for this workshop, and reduced early bird rates are available until March 21. In addition, ASC Training Academy Subscribers with the commercial add-on will receive additional cost savings opportunities. For details, visit https://wac2020.org/b2b-workshop.