Shurtape Technologies recently announced leadership changes within the sales organization of its Avon, Ohio-based Consumer & Craftsman (C&C) Group. Soner Senlikci has been promoted to senior vice president of Sales, and Brian Hippler, the current vice president of Sales, has expanded his role and responsibilities within the C&C Group.

A 26-year veteran of the company, Senlikci will maintain his current sales responsibilities while expanding his focus as the senior vice president of Sales to include setting and driving the overall strategic direction of the sales organization for the C&C Group. The group markets DIY (do-it-yourself), EIY (express-it-yourself), and home and office products under the Duck®, T-Rex®, FrogTape®, Painter’s Mate®, and Shurtape® brands.

Hippler, whose tenure with the company extends more than two decades, will assume broader sales management responsibility in his role as vice president of Sales for the Shurtape C&C Group. In addition to continuing his leadership of the company’s Paint and Hardware, Household/Stationery, and Canadian sales teams, Hippler will oversee the Home Centers sales team.

“Throughout their careers, both Soner and Brian have excelled in every opportunity and challenge presented—and this new chapter should be no different for them,” said Vuk Trivanovic, CEO of the Shurtape group of companies. “These are well-deserved and natural progressions for Soner and Brian, as well as the Company, and we look forward to what the future holds as we continue to set our trajectory for growth.”

Shurtape also announced the recent retirement of longtime executive Peter Fahrenkopf, former vice president of Sales for the Household/Stationery and Canadian business. He concluded his 16-year career with the company at the end of 2021.

“We are excited to celebrate the promotion of Soner and see Brian’s responsibilities expand as they, together, continue to lead the C&C Group’s growth,” said Trivanovic. “We’re so grateful to Peter for his 16 years of considerate, driven and dedicated leadership. He was an amazing part of the Shurtape C&C sales team and paved the way for these two colleagues to step into their roles and lead.”

For more information, visit https://shurtapetech.com.