Brands have long relied on their products’ packaging to draw the consumers’ eye and entice them to consider a purchase. But packaging has evolved beyond eye-catching graphics to encompass so much more, particularly as consumers continue to explore “green” products and services with the goal of helping to address climate change.

The shift from brick-and-mortar to digital shopping had been under way for some time when the COVID-19 pandemic hit. Since 2017, ecommerce revenues have risen from an estimated $1.4 trillion to $2.4 trillion, or about 2.7% of global output.

Producers focus on minimizing waste, reducing costs, increasing product quality, and maximizing plant efficiency. Wasted efforts are certainly a drain on resources, in addition to wasted product, creating the need to evaluate and implement lean manufacturing principles.

In years past, if you wanted to protect, ship, and sell your product, you put it in a can, bottle, or box. Today, packaging comes in all different forms, types, shapes, and sizes. While the options are not necessarily endless, packaging design is limited only by imagination and requirements.

Henkel recently announced that its Packaging Adhesives business is hosting a fully digital and international Sustainability Forum on November 18-19, 2020, to highlight its packaging products and services and to bring the value chain together.

Consumer sentiment continues to drive sustainability throughout the economy and society. Consumers often view packaging as wasteful, and they demand more sustainable options as a result. Many terms, such as reuse, recycle, compost, and reduction, resonate positively with consumers.

Tarsus Group, the organizer of Labelexpo/Brand Print Americas 2020, recently confirmed new dates for its co-located shows as a result of the ongoing COVID-19 situation.