When creating a strategy for digital tools, companies should review their corporate goals and resources, focus on customer interactions, and balance the risk and reward.
Digital strategy has become a common industry catchphrase. In reality, digital strategy and all of its semantic offshoots (i.e., digitization, digitalization, digital engagement, etc.) should serve as implementation tools of your overall corporate strategy. While proponents have prepared many well-developed visions of a future that digital can enable, it can be difficult to know where to start.
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