Broadly speaking, a market disruptor may include a technology, method, process, service, or channel with superior performance and customer benefits delivered at an attractive price point that can unexpectedly displace an incumbent. Porter’s Five Forces, created by Harvard Business School’s then-associate professor Michael E. Porter, Ph.D., has provided a framework for taking a “snapshot in time” of any potential threat to a business’ profits (not limited to a business losing its customers to an existing rival.
The new capacity will reportedly be phased in several steps with the first incremental volumes scheduled to become available in the second half of 2019.
March 9, 2018
The Fire Retardant Additives (FRA) business unit recently announced plans to increase production capacity at its Martinswerk Plant in Bergheim, Germany.