Much has been written and published about the U.S. construction chemicals market, which is estimated to be valued at close to $8 billion and growing at a rate of over
Figure 1. Without question, the past two years have been a huge challenge for all companies worldwide, including those that manufacture adhesives and sealants. As Figures 1 and 2 show,
This article discusses how to
successfully align the tactical plans of a sales organization with its overall
strategy, ensuring that corporate objectives are met and the overall strategy
is sustainable.
The key drivers behind the growth of radiation
cure over the past several decades are well established: higher
productivity, improved performance and environmental compliance. To that end,
much has been written over the years regarding the features, advantages and
benefits of radiation curing, along with numerous articles about UV/EB products
and equipment. What are not often covered are the “hidden” issues associated
with these applications - issues not often seen or experienced until after the
process is up and running.