This weekly roundup highlights the news stories that garnered the most attention during the previous week on our website, as well as our eNewsletter and social media platforms.
Last week, the news that Bostik is working on brand positioning (Bostik Announces New Brand Positioning Campaign) drew the most interest from our readers: “Bostik recently announced a new visual identity as part of a makeover of its brand positioning. The campaign, designed to streamline the company’s brand portfolio and strengthen its…”
Top 5 News that Sticks for November 24-30
1. Bostik Announces New Brand Positioning Campaign
2. Premier Building Solutions Moves to Larger Space
3. Evonik Goldschmidt to Merge into Evonik Corp.
4. Berry Plastics Announces Executive Change
5. Eastman Hires Three for Plasticizers Business Unit #2 last week