Lead Generation

eBOOKS

CUSTOM eNEWS

eBLASTS

WEBINARS

CONTINUING EDUCATION

ADVANCED MARKETING

Sponsor a unique collection of topic-centric articles packaged into digital and downloadable PDF formats, combined with Adhesives & Sealants Industry's content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.

 

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Co-branded with Adhesives & Sealants Industry to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

• White papers
• Case studies
• Testimonial, interview, Q&A videos
• On-the-job tips
• Archived webinars or podcasts
• Industry reports or facts & figures

Requires 4-6 links to editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Adhesives and Sealant professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Adhesives & Sealants Industry, your email to them will enjoy a higher open rate and thereby a greater number of leads!

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of adhesives and sealants professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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An Adhesives & Sealants Industry webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 250 average registrant leads.²

 

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Adhesives & Sealants Industry's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

 

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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Take your marketing efforts to the next level by upgrading the products outlined above* with our Advanced Marketing Solutions. These capabilities allow you to target specific users and deploy precise creative and tailored messaging directed at your target market. Leverage our technology to directly impact your bottom line by providing you with engaging and qualified leads.

 

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!¹

 

 

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