Henkel recently announced that the company has successfully completed the divestment of the Retailer Brands business in North America earlier than expected. The agreement to sell the business to an affiliate of First Quality Enterprises, LLC headquartered in Great Neck, New York, was signed in February 2025, and the transaction was closed as of April 1, 2025. The companies agreed not to disclose financial details of the transaction with the closing.

The Retailer Brands business comprises products in the detergents, fabric finishers, and dishwash categories serving several retail customers in North America with annual sales of around €500 million.

“With the sale of the Retailer Brands business, we have successfully finalized the portfolio optimization process within the Consumer Brands business which we had announced in early 2022. We are very pleased that we could close the deal earlier than expected and can now fully focus on growing our branded business, offering more value for consumers with technology-driven innovations,“ said Henkel CEO Carsten Knobel.

The Retailer Brands business had been identified as non-core activity within the Consumer Brands business unit as the potential to leverage synergies and the future strategic fit with the integrated Consumer Brands platform was limited. Including this transaction, Henkel has divested or discontinued brands and activities representing total sales of slightly more than €1 billion since the beginning of 2022.

Learn more about Henkel at www.henkel.com.