In the past few decades, the evolution of marketing has significantly transformed packaging’s role in companies’ value chains. The packaging industry has taken a giant step and affirmed its role in the economy, not only within the supply chain but also in the fields of communication, brand awareness, quality control, and environmental concerns.

Pressure-sensitive graphic products are ubiquitous in today’s world. The market continues to grow and evolve, requiring adhesive manufacturers to constantly innovate solutions for new materials (e.g., semi-flexible olefin films) and surfaces.