Kim Hensley

Kim Hensley, marketing manager for Mactac® Performance Adhesives Group, has served Mactac’s roll label commercial area for 19 years. Hensley is responsible for the management of Mactac’s durable and prime film product lines, including standards and regulatory planning and administration, inventory management, price strategy development, multigenerational product planning, market introduction planning and implementation, cost optimization, sales tool development, and customer satisfaction.

Hensley’s expertise is in durable and prime films, thermal transfer ribbon, and Underwriter Laboratories Inc. (UL) marking and labeling. In her previous positions, she served as inside sales representative, product development specialist and product marketing manager for Mactac’s roll label business, and was responsible for new market and product developments.

Hensley has a bachelor’s degree in business administration from the University of Akron. In addition, she is a member of the National Association of Graphic and Product Identification Manufacturers Inc. and Women Impacting Storebrand Excellence.

For more information, contact Brittany Franzen at brfranzen@mactac.com or 330.689.2261.

Three Predictions for the Future of Permanent Labeling

Kim Hensley

December 9, 2016

Permanent labeling applications may always be a relevant topic, but that doesn’t mean the field is not evolving. Paradigms shift over time; I likely would have told you in the not-too-recent past that permanent rubber-based adhesives were not appropriate for high- or low-temperature applications, but we have seen a lot of interest in these adhesives lately and the technology has improved substantially to the point that all-temperature hot-melt (rubber-based) adhesives are now compelling options.

How Security Labels are Defeating Counterfeiters

Kim Hensley

November 18, 2016

The world has a major counterfeiting problem. Counterfeiting is an issue not only with currency, but in luxury and everyday goods markets, as well as dangerous realms such as pharmaceuticals and chemicals.

Three Things to Know About Compliance Labeling

Kim Hensley

November 11, 2016

Across industries and across the world there exist applications that require deployment of durable labels to maintain compliance with regulations and specifications. These labels typically convey pertinent information about the products to which they adhere, offering warnings of danger, instructions for safe handling or usage, and other crucial messaging. As a result, it is crucial that these labels go on and stay on a substrate, while also standing up to whatever conditions an environment may throw at them.

Introducing: The Permanent Record

Kim Hensley

November 4, 2016

This post kicks off a five-part blog series on permanent labeling applications by guest contributor Kim Hensley, who serves as Manager, Films in the Mactac® Performance Adhesives Group. The Permanent Record will discuss the latest trends in permanent labeling, as well as best practices for creating labels that will last in various long-term applications.